As a digital marketer, you know the landscape is constantly evolving with new technologies, strategies, and tools emerging all the time. To be successful in 2024, you need an arsenal of best digital marketing apps that can help you work smarter, not harder.
In this post, I’ll highlight 10 digital marketing apps that are projected to be game-changers for digital marketers based on current trends like AI content creation, data privacy compliance, immersive experiences, and more. Let’s dive in!
1. Jasper – AI Content Creation
Jasper is an AI writing assistant that can create high-quality content 10 times faster than humans. From blog posts to ads, Jasper understands brand voices and outputs engaging material.
2. Looker – Data Analytics
Looker provides a modern data analytics platform with a user-friendly interface. Easily explore, analyze, and visualize data from multiple sources to uncover valuable insights.
3. Ramento – Social Media Management
An all-in-one social media management tool to streamline posting, scheduling, monitoring, and analytics across all major platforms like Instagram, Twitter, and LinkedIn.
4. OptinMonster – Lead Capture
Boost email list growth and conversions with OptinMonster’s suite of pop-up, gamified, and content-locking lead capture tools.
5. Copper – CRM & Project Management
Copper combines robust CRM capabilities with intuitive project and pipeline management features to keep marketing teams organized and aligned.
6. TrueVault – Data Privacy & Compliance
TrueVault is designed to help companies achieve, maintain, and demonstrate compliance with major data privacy laws like GDPR and CCPA.
7. LucidSpark – Virtual Whiteboarding & Brainstorming
This cloud-based canvas facilitates real-time virtual collaboration through features like sticky notes, freehand drawing, mind mapping, and more.
8. Brandwatch – Social Listening & Analytics
Brandwatch’s AI-powered social listening helps monitor brand mentions, identify influencers, track competitors, and tap into consumer insights.
9. Wistia – Video Hosting & Analytics
An all-in-one video marketing platform to seamlessly upload, manage, share, and analyze the performance of your video content.
10. SurveyMonkey – Market Research & Feedback
Create surveys to gather customer feedback, measure brand awareness, test product demand, and plenty more market research functions.
Ending Thoughts
The digital marketing landscape will only continue getting more crowded and complex in 2024. Having the right tools and the best digital marketing apps is crucial for staying productive, data-driven, and ahead of the curve.
While this list covers some of the top apps projected to be valuable assets, be sure to continuously reassess your tech stack. New and improved solutions are always emerging to help accomplish your marketing goals more effectively and efficiently.
FAQs
Q: How much do these apps typically cost?
A: Pricing can vary significantly across these apps, from free tiers to premium subscriptions of $100’s per month. Many offer customized pricing for larger teams as well.
Q: Do I need to be very tech-savvy to use these apps?
A: No, most are designed to be intuitive and user-friendly, though some training may be required for complex apps like data analytics tools.
Q: Can these apps integrate with each other?
A: Yes, the top apps generally offer integration capabilities and APIs to sync data across your marketing technology stack.
Q: How can I determine which apps are best for my needs?
A: Assess your current workflows, goals, and biggest marketing challenges. Look for apps that directly solve your key pain points. Starting with a few essential apps is better than a bloated tech stack.
Q: Are there any best digital marketing apps categories you haven’t covered?
A: Some key areas not mentioned here are SEO tools, marketing automation platforms, graphic design apps, and web analytics software. Apps in these categories can provide immense value as well.
